The trend of “quiet luxury” has become a noticeable phenomenon in the fashion world over the past few years, and has gradually made its way into interior design, becoming a foundation for many furniture brands. This concept—stepping away from loud, flashy decor and ornate details—is inspired by a desire for a more refined, restrained, and timeless beauty. While wealth used to be expressed through gold and brass accents, now the focus is on the quality of materials, their texture, and visual simplicity.

Quiet luxury has firmly established itself in fashion, creating a new standard for those who seek harmony and elegance without drawing unnecessary attention. Let’s take a look at how this trend influences modern furniture design and how it manifests in premium interiors.

The term “quiet luxury” first emerged in the fashion industry, popularized by brands that began emphasizing high-quality materials, exceptional craftsmanship, and minimalist design. The pioneers of this trend—Loro Piana, Brunello Cucinelli, and The Row—stood apart from competitors by rejecting flashy logos and overt displays of wealth. Take Loro Piana, for example: the brand is known for its cashmere garments, which appear simple and understated but are distinguished by their unmatched quality and natural materials, making them appealing to those who appreciate the aesthetics of quiet luxury.

The concept of quiet luxury became especially popular among the elite, who no longer feel the need to showcase their wealth through flashy brands and ostentatious accessories.
This growing visual literacy and reevaluation of design concepts have made quiet luxury increasingly sought-after across different segments. Gradually, the trend also made its way into interior design, bringing about noticeable changes.

Just five years ago, gold and brass elements were popular in interiors as a way to signal status. But over time, these accents have faded away, giving way to natural materials—fine wood veneers and premium textiles. These materials are now used both in wall and ceiling finishes and in furnishings.